gig-photographer.com is an online magazine that celebrates the art of live music photography from all over the world.

The brief was to create a brand identity that was a confident, modern and easy to recognise icon. The resulting logo of a guitar pic and camera shutter has become iconic amongst its readership, with some fans even tattooing the logo on themselves. High praise indeed. The website was launched and managed using WordPress with a social media campaign using Facebook and Twitter.

By Dave Watson