MARIE CURIE CANCER CARE - Collected
An upfront campaign to emphasis the importance and relevance of buying a daffodil. Written and directed by Simon Davenport
Copywriting, Art Direction, Advertising, London, Oxford
22073
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MARIE CURIE CANCER CARE

An upfront campaign to emphasis the importance and relevance of buying a daffodil. The idea came from conversations with cancer patients and an off-the-cuff remark. The ad was named as one of Campaign’s top ten posters of the year. More importantly, MCCC went from third most remembered cancer charity to joint first.

 

 

MARIE CURIE CANCER CARE

I DON’T WANT YOUR FLOWERS ON MY GRAVE.

 

It’s a bit dumb buying me flowers after I’ve died. I mean, I’m not going to see them or smell them am I? I think it would be better if you bought me something I could use while I’m still alive.

 

My friends think I should ask for a PlayStation 2, but I’d rather have something useful, like a daffodil.

 

March 8th is Daffodil Day, and when you buy a flower it helps make sure there will always be Marie Curie Nurses around to help people and families affected by cancer.

 

My nurse is really nice. She helps me with all the things I find difficult to do now and it means mum and dad can go off shopping or something.

 

Everyone says how grown up I am for my age. I guess I have to be. I’m not going to be able to grow up properly. So please, buy me a daffodil.

 

 

Written and Directed by Simon Davenport

Date

December 1, 2014

Category

Art Direction, Copywriting