THE SUNDAY TIMES TABLET EDITION - Collected
Simon Davenport's simple idea to dramatise the content of the new The Sunday Times tablet edition
Advertising, Art Direction, Creative Direction, Copywriting, London, Oxford, The Sunday Times,
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THE SUNDAY TIMES TABLET EDITION

CULTURE AT YOUR FINGERTIPS

 

Simon Davenport came up with this simple idea to dramatise the content of the new tablet edition. Each advert focused on one section. The use of the finger was so successful, the client wanted to take the same idea and use it for The Irish Sun, albeit using a very different tone of voice.

 

Written and Directed by Simon Davenport

Date

May 10, 2015

Category

Art Direction, Copywriting