Russ Henderson created this concept for the unique watch pieces after the client stated in the briefing session that ‘when you wear one of our watches, it feels like it becomes part of your body’.
The watchmaker was also believed to have a stream running through the bottom of his garden, which over time smoothed the tumbling tiny pebbles. The delicate, smooth stones gave Bertolucci the inspiration for the design of the watch bracelet.
The integrated campaign included print, point of sale and out of home.
Written and Directed by Russ Henderson
December 30, 2014