One of my favourite straplines. Says so much about the truck in so few words. This campaign linked up with brands we discovered used Atego to deliver their products. The strapline of the brands – Sure, Duracell, Stella Artois – perfectly epitomised the qualities of Atego.
ATEGO. IT WON’T LET YOU DOWN.
6.13am. The first job of the day. For the next 14 hours you’ll need a truck that keeps on going, right to the very end. You’ll need a truck that can handle multiple drivers and multiple frop-offs in awkward, urban locations. In short, you’ll need an Atego. The Atego is built to last. Every part is riogorously tested to stand up to the grind – day in, day out. Built to withstand mile after mile of punishment, you can be confident that an Atego will never let you down. And your customers can be sure you’ll always deliver. For more information call 0800 66 54 44 or visit www.mercedes-benz.co.uk
ATEGO. EVERYDAY HERO.
Written and Directed by Simon Davenport
December 1, 2014
Art Direction, Copywriting