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One of my favourite straplines. Says so much about the truck in so few words. This campaign linked up with brands we discovered used Atego to deliver their products. The strapline of the brands – Sure, Duracell, Stella Artois – perfectly epitomised the qualities of

West Bromwich Building Society

To a tight deadline, Russ Henderson created the concept for a more consistent and coherent design language to present WBBS in a credible and professional light – within the parameters of the current brand identity.   Russ’s contribution included concepts/copylines and art direction of the styling for